Marketing Executive

Marketing Executive

About the Role

We're looking for a creative and driven Marketing Executive to join our team. This role is ideal for someone who loves storytelling, keeps up with digital trends, and enjoys bringing ideas to life through engaging content and thoughtful campaigns.

You'll be involved in everything from marketing strategy and campaign planning to content creation, design, and social media management. If you're someone who combines creativity with strong execution and has an eye for aesthetics, we'd love to hear from you.

Key Responsibilities

Marketing Strategy & Campaigns

  • Develop and execute marketing strategies to drive brand awareness, customer engagement, and sales.

  • Plan and manage seasonal launches, campaigns, promotions, and product releases.

  • Analyse campaign performance and provide insights and recommendations for continuous improvement.

  • Research market trends, competitors, and consumer behaviour to identify opportunities and improve marketing performance.

Content Creation & Branding

  • Plan, conceptualise, and create engaging content across our social media platforms, EDMs, website, and other digital platforms.

  • Ensure all content aligns with the brand's visual identity, tone of voice, and positioning.

  • Develop creative concepts for campaigns, social media, reels, product launches, and brand storytelling.

  • Write compelling marketing copy for social media, advertisements, product launches, and website content.

Design & Creative Execution

  • Design marketing collaterals including social media posts, website banners, EDMs, advertisements, and promotional materials.

  • Produce and edit short-form videos for social media platforms.

  • Assist in planning and executing product photography and campaign shoots.

  • Maintain consistency across all visual and marketing touchpoints.

Social Media Management

  • Plan and manage the social media content calendar.

  • Monitor social media performance and recommend content improvements based on insights.

  • Stay up to date with social media trends, platform updates, and emerging content formats.

  • Adapt trending ideas into content that aligns with the brand's identity.

Website & E-commerce

  • Update website banners, homepage visuals, product pages, and promotional content.

  • Support product launches by ensuring all online marketing assets are prepared and consistent.

  • Ensure marketing campaigns are accurately reflected across all digital channels.

Other Responsibilities

  • Support marketing events, pop-ups, and brand activations where required.

  • Assist with any other marketing-related duties assigned by the company.

Requirements

We're looking for someone who:

  • Has 1-3 years of experience in marketing, content creation, social media, or a related field.

  • Has a strong understanding of branding and visual storytelling.

  • Is both strategic and creative, with the ability to turn ideas into effective marketing campaigns.

  • Is passionate about digital marketing and stays updated on the latest social media trends and consumer behaviour.

  • Possesses excellent copywriting and communication skills.

  • Is organised, proactive, and able to manage multiple projects in a fast-paced environment.

  • Is resourceful, takes initiative, and works well independently while collaborating with the team.

Technical Skills

  • Proficient in Adobe Illustrator and Photoshop.

  • Experienced with Canva.

  • Skilled in video editing using CapCut, Adobe Premiere Pro, or similar software.

  • Familiarity with Meta Ads, TikTok Ads, Shopify, Google Analytics, or EDM platforms is an advantage.

  • Comfortable using AI tools to enhance productivity and content creation.

Bonus Points If You

  • Have experience in the jewellery, fashion, beauty, or lifestyle industry.

  • Have basic photography or videography skills.

  • Have a strong portfolio showcasing branding, content creation, and marketing campaigns.

What We Value

We're looking for someone who is:

  • Creative and full of fresh ideas.

  • Strategic and able to think beyond day-to-day execution.

  • Trend-aware while understanding how to maintain a premium brand image.

  • Detail-oriented and takes pride in producing high-quality work.

  • Passionate about building brands that people genuinely connect with.

How to Apply

If this role sounds like a great fit for you, we'd love to hear from you! Please send your resume and portfolio to shirley@madedifferent.co.

Only shortlisted candidates will be notified.